Ricochet is not a software company. We are the business partner you needed 10 years ago — armed with AI agents that hire, serve, and sell for you around the clock.
Built inside Ricochet's own businesses first. Tested on real customers. Then deployed to yours.
"I built it to save my sanity — and then it worked so well, every other business owner started asking how they could have it too."
Running Hazelwood Insurance Group AND Raleigh Cleaning Company at the same time, Derek hit the same wall every owner knows — drowning in tasks, losing good hires, missing leads at 2am.
He didn't want another tool. He wanted a system that ran the business while he ran the strategy. That became Ricochet.
"I teach and share not for information — but for transformation."
No pitch. No pressure. 30 minutes with Derek — and you'll know exactly what to do next.
derek@ricochetbusinesssolutions.com · tools.ricochetbusinesssolutions.com
Your AI sales agent. Responds to every lead in under 60 seconds, nurtures for months if needed, books calls — without you lifting a finger.
The business that responds first usually wins. Jordan makes sure that is always you.
The moment someone fills out a form, calls, or texts — Jordan responds. No delay, no voicemail, no "we'll get back to you."
Not ready today? Jordan follows up at day 3, 7, 14, 30 — automatically. Most deals close on follow-up 5 or later.
Jordan reads your calendar and books discovery calls directly — no back and forth, no scheduling chaos.
Jordan asks the right questions before the call so you only spend time on real opportunities — not tire kickers.
Your competitors are sleeping. Jordan isn't.
Aiva reads the conversation and drafts the reply in your company voice, ready for a human to send in one click. She knows your terms of service, your policies, and the customer's next scheduled appointment.
Answering customers is not hard. Answering them fast, in the right voice, with the right policy, over and over, all day, is what wears a team down. Aiva does the writing. Your team does the sending.
Aiva reads the conversation and drafts the reply in your company voice, ready for a human to send in one click. A person is always the last step.
Aiva is built so she can never invent a fee or offer a discount on her own. Pricing and concessions stay with your team, every time.
Text, web chat, and email, drafted in one place inside the operations dashboard.
Aiva knows the customer's next scheduled appointment, so the draft answers the question they actually asked.
Your terms of service and your policies sit behind every draft, so the answer matches what you actually agreed to.
The draft sounds like your business, not like a chatbot, so the person sending it rarely has to rewrite it.
Aiva writes the first draft. Your people stay in control of what goes out.
Screens every applicant the moment they apply — 24/7. Built and proven at Raleigh Cleaning Company. Retention went from industry-average months to multi-year.
Derek built Connie out of desperation. Running RCC and Hazelwood Insurance simultaneously, hiring was a second full-time job. Candidates ghosting. Good people slipping through. Connie solved all of it.
The moment someone submits an application — on your site, Indeed, Facebook, anywhere — Connie is triggered automatically.
Connie texts the applicant within 60 seconds while they're still engaged. Confirms interest, checks availability, begins screening.
Every applicant is scored against a defined behavioral profile before anyone spends time on them. The ones who fit move forward automatically, the ones who need a human decision get routed to you, and nobody gets rejected by accident.
Once a candidate clears, the background check fires automatically, and when it comes back clean the employee is created in your field service system without anyone retyping a thing.
Connie screens, routes, and onboards so your time only goes to the people worth meeting.
Beyond the bots — complete automation ecosystems that connect your tools, eliminate manual work, and make your business run without you in the room.
Leads auto-enter your CRM, move through stages, trigger follow-ups, notify your team — zero manual data entry.
Behavior-triggered sequences — onboarding, re-engagement, upsells, review requests. Right message, right time.
Real-time dashboards pulling from all your systems. Know what's happening without digging through spreadsheets.
Appointment booking, job dispatch, route optimization, reminders — automated end to end. This is what Rocky does, and Rocky is real, click here to see it.
Auto-invoice after job completion, payment reminders, late notices — your AR runs itself.
After every completed service, an automated sequence requests Google reviews — consistently building your reputation.
Content calendars, auto-posting, engagement monitoring — your social presence stays active without daily manual work.
Your team gets notified when things need attention. No more "I didn't know about that" moments.
We build complete systems. The difference between automating a task and building a system is the difference between duct tape and architecture. We build architecture.
| Approach | Ricochet |
|---|---|
| Understand your business first | ✓ Always first |
| Test on real businesses before selling | ✓ Built in house first |
| Solve the whole problem end to end | ✓ Complete systems |
| Train your team to use it | ✓ Included always |
| Ongoing optimization and support | ✓ Part of the deal |
30 minutes. We'll map out exactly what to automate and what it's costing you not to.
Derek Hazelwood has spent 20+ years solving real problems with practical systems. Now he brings that to your team, chamber, or organization — as speaker, trainer, and business architect.
No theory. No jargon. No 200-slide decks full of stats nobody remembers. Derek teaches what works — because he runs it in his own businesses every day.
High-energy presentations for chambers of commerce, associations, and conferences. "AI: Your New Best Friend" — now available for your audience.
Hands-on training where your team actually builds and implements. Leave with working automations — not just notes.
For owners and leadership teams. Deep-dive into AI strategy, agent deployment, and automation architecture. Two days that change how you operate.
Tailored programs for local business communities. Derek speaks the language of small and rural business owners.
Derek's "AI: Your New Best Friend... Or It Should Be" — 30 minutes that changed how South Hill business owners think about AI. Not fear. Not hype. Real tools. Real results. Ready for your stage next.
Every session opens with Derek's personal story — multiple businesses, near-drowning operationally, and the moment AI changed everything.
Connie, Aiva, and Jordan demonstrated live. The audience sees exactly how these agents work in a real service business.
Rural owners? Contractors? Healthcare? Derek tailors every session to the specific challenges of your audience.
Every attendee leaves with 3 things they can implement immediately. Transformation — not information.
Derek is available for speaking, workshops, and training programs. Limited dates available.
Ricochet is not an IT company. We are a business transformation company. We get you unstuck, get your systems right, fix your hiring and sales — and then we use technology to lock those gains in and multiply them.
They need someone who has actually run a business — multiple businesses — to sit down with them and say: here's what's broken, here's how we fix it, and here's the order we do it in.
Derek has done that for 20+ years across insurance, cleaning, and now business consulting. He's not a consultant who reads case studies. He's an owner who lives it.
Technology is powerful — but only after the foundation is solid. You can't automate chaos. You have to fix it first.
Everything Ricochet does flows through these four areas. Get these right and everything else — including the technology — works.
This is where Connie, Aiva, and Jordan come in. This is where automations, marketing, and AI agents get deployed. The consulting creates the playbook — the technology runs it at scale.
Real transformation takes a real partner. Not a webinar. Not a PDF. Someone in the trenches with you.
We go deep on your business — where you are, where you want to be, and what's standing in the way. No fluff, no pitch. Just a real conversation between business owners.
We map out your current systems, processes, team structure, and sales pipeline. We identify the gaps, the leaks, and the biggest opportunities.
You get a prioritized plan — what to fix first, what to build next, and what technology to layer in and when. Clear, practical, and built for your specific business.
We don't hand you a document and disappear. We stay in it — building with you, checking in, adjusting the plan, and making sure things actually get done.
Once the foundation is solid, we layer in the AI agents, automations, and marketing systems that run your business at scale — without adding headcount.
One conversation with Derek will show you exactly what's possible. No pitch. No pressure. Just real talk from a real business owner.
From reputation management to automated social posting, SMS campaigns to missed call text-back — Ricochet builds marketing systems powered by High Level that work around the clock to attract, engage, and convert customers without you manually doing any of it.
Most businesses leave reviews on the table because they forget to ask. We automate the entire process so every happy customer becomes a 5-star review — automatically.
After every completed job, service, or interaction — an automated SMS and email sequence goes out requesting a Google review. No manual follow-up. Ever.
Every review across Google, Facebook, and other platforms tracked in one dashboard. Know what people are saying the moment they say it.
AI-powered responses to new reviews — positive and negative — sent immediately. Consistent, professional, on-brand. Every time.
See your average rating trends, response rates, and review volume over time. Your reputation score becomes a KPI you actually manage.
Inconsistent posting kills your reach. We build automated content calendars and posting schedules so your social presence stays active — even when you're running your business.
We build your content calendar and schedule posts across Facebook, Instagram, Google Business, and more — weeks in advance. Set it, approve it, forget it.
AI drafts posts, captions, and graphics based on your brand voice, services, and promotions. You approve. It posts. Your feed stays fresh without the daily grind.
Facebook, Instagram, Google Business — each platform gets content designed for its audience. Not the same post copy-pasted everywhere.
Comments, messages, and mentions tracked and routed to the right person on your team — or handled by Aiva — so nothing falls through the cracks.
Your database is a goldmine most businesses ignore. We build automated campaigns that keep your customers engaged, bring back past clients, and convert leads who weren't ready before.
New lead comes in? They immediately get a series of emails and texts that introduce your business, build trust, and move them toward booking — automatically.
Past customers who haven't booked in 60, 90, or 120 days get automatically reached out to with the right offer at the right time. Bring them back without lifting a finger.
Seasonal promotions, referral programs, upsell offers — built once, deployed on schedule. Your marketing calendar runs on autopilot.
Opened an email but didn't book? Clicked a link but didn't convert? Automations fire based on what people DO — meeting them exactly where they are.
We plug every leak in your marketing funnel — from the moment someone tries to reach you, to the moment they become a paying customer.
Book a marketing audit and we'll show you exactly where leads are falling through the cracks — and how we fix it.
The operations system we built to run our own cleaning company. It replaced five apps with one screen, and it runs the office and the field every single day.
Running a real cleaning company every day · Built on Maid Central data
Most scheduling tools let you build a mess and then help you clean it up. Rocky puts the routing decision at the moment a client is placed on the schedule, so the route is right before it ever reaches a technician's phone.
Rocky pulls five reports out of Maid Central automatically and keeps them current: the Dispatch Board, the Customer Efficiency Map, Scorecards, Employee Productivity, and Employee Stats. Two ideas run through everything.
Every job has an allowed time, what the job is priced and planned to take, and an actual time, what it really took. Under allowed protects your margin. Over allowed costs you money. Rocky shows the gap on every home and every technician.
Customers rate the work, and those ratings roll up per technician and per client. A fast technician with low scores and a slow one with high scores are completely different situations, so Rocky always shows speed and quality side by side.
Client texts, staff texts, prospects, applicants, unassigned messages, Slack direct messages, Slack channels, and the company email inbox, all in one grid on one screen. Two separate phone lines sorted into the right boxes automatically.
Every conversation carries a status of Open, In Process, or Completed, stamped with who set it. Internal notes drop into the conversation timeline for the office only, and any note becomes a real assigned task in one click.
The deepest single page about one customer. Visit history, which technicians go there, scorecards, allowed versus actual hours, total billed, current rate and rate history, pricing health, and the room by room photos taken in the home.
Every recurring client scored by how many dollars a year they sit under target and how long since their last raise, tiered into Act Now, Soon, and OK. It is the who do we raise next list, and it never lets a client quietly go years without a review.
The weekly board shows each technician's income for the week against what they need and what they want to earn, so you see a short week before the technician does.
Rocky scans the week's routes with real drive time analysis and flags the drives that are too long, grades every commute between jobs, and lets you redistribute clients across technicians when the week needs rebalancing.
Per technician speed against allowed time next to scorecard quality, plus a company view with year to date against the same period last year, projected revenue, pricing health, top clients, and what each technician contributes.
Everyone who received a quote and every applicant in the pipeline, shown as drag and drop boards. Moving a card moves the real deal in the CRM, and every card has text and call built into it.
Technicians install Rocky to their home screen and it updates itself. No app store, no reinstalling, no version chasing.
A technician taps start when she walks into a room and stop when she finishes, adds notes and photos, and submits the clean. The office learns what each room in each home actually takes, and the next technician in that home sees the previous photos as a reference.
Inspection checklists filled out on the phone in the home, not written down and typed up later.
When something breaks, the technician files a report from her phone with photos from every angle, what happened, where she left the item, and whether the homeowner was told. If she has no signal it saves on the phone and sends itself when signal returns. The office sees it immediately, on the client's record and under her name.
There is a full working demo of Rocky loaded with a fictional cleaning company. Click through the whole thing, no form, no call required.
The pricing tool that turns a street address into an accurate quote, on your website and in your office, with every quote written back into your CRM automatically.
Live and quoting real customers every day
The public quoter your ads and your traffic land on. A customer enters an address and answers a few questions and gets a real price, not a request for a callback.
Your staff builds the same quote live on the phone with a customer, with the full internal breakdown behind an admin gate, and a ready to paste message for the client.
Every quote creates or updates the contact in your CRM with tags, custom fields, and a dated note, so nothing has to be retyped and no quote goes missing.
The address pulls in what is known about the home so your staff and your customer are not guessing at square footage.
Every step is tracked by tool, from landing on the page to going out of area to completing a quote to booking, with date filters and export.
Every quote priced the same way, written back the same way, tracked the same way.
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